There are innumerous questions related to SEO. What is SEO? What it stands for? Does SEO is all about keyword research? Is SEO conversion rate optimization and analytics? And so on! All of these are not as much complicated as they look like. A helpful way to look at this is to know what a search engine exactly is! Search engine is just a referral engine that is; it a tool that provides the best answers to users’ or we can say potential consumer’s questions.
If you want your small business to truly succeed in this search landscape and increase your reach, you must do everything in your power to be the best result and be on the top of search engine’s lists. This will provide you with the benefit of converting more clicks into interactions and leads and building a strong customer base as well, so this is a must needed approach to take your small businesses to higher levels. This is what we call SEO!
Why SEO is important?
SEO that stands for Search Engine Optimization is an integral part of taking your business on heights, essentially for startups to take your initial planning from the ground and for your online existence on e-platforms and online markets. With innumerous benefits, SEO is an ultimate tool with least cost and most insights. SEO strategy is a powerful tool for any startup. There are infinite reasons which prove how Search Engine Optimization has to be a priority for every business irrespective of the fact it is a startup or a well-established business. Let me mention some of them.
SEO results in higher traffic and conversions
SEO helps startups get traffic that can yield more conversions and revenue organically than the paid advertisements.
Instead of spending money on social media advertising and other marketing tactics, you should focus on building out SEO and staying current with Google’s best practices.
SEO tricks have the least cost. But guess what! These can be wholly free if you are quite aware with SEO stuff and know how to deal with everything. There are many free SEO tools available online such as Google Analytics and Google Search Console that can help you with SEO activities to a great extent.
SEO helps startups in making informed business decisions.
Once you actually get to know your customer base and figure out the consumer and needs, you can decide how to convert them into your leads and take advantage of networks.
This is where SEO steps in! SEO provides you with the same data that helps a founder understand customer behavior that can be used for other critical startup actions and generating leads and startups.
Optimizing for Google strengthens consumer trust and value.
SEO helps startups in building relationships with potential customers with minimal effort and avail them with long term consumer base. When a business shows up fairly high on the search results, it builds customer trust, which is necessary for a new brand relying on digital channels for conversions.
SEO optimization builds a long term audience
Advertisements costs high prices and delivers short term results for a high price, whereas SEO helps businesses provide their visitors with the content they want in almost zero cost.
Thus, SEO will build an audience over time.
Why SEO is important for your online success?
Today’s era is of digital things. Every business in this digital age irrespective of the time it was started, its size, its vision, and goals; everyone needs to prove their worth online. Because digitalization has become essence of these days, every business needs their online existence for better engagement and getting advantage of online markets for their products and services. From small home-based businesses like crafts shops, chocolate making, etc. to large companies, you will find everyone craving and taking efforts for a digital space, trying to make a successful name online and thus gain profit offline. It is so obvious that the more people visit your website, the more they interact with your content, the more they understand your products and services, the more they purchase, and the more you gain profits; which being the ultimate gain of every business.
But online existence is not that much easy that it seems like. Everyday hundreds of websites are created and launched, 40% of them do not even work properly even for a month, 60% of the rest do not manage to cross the five year mark. So how you can ensure that your website is on the top and is always the one that the viewer chooses and decided to go ahead with clicks on to or is visited and liked by your target audience? According to a study on average basis, a customer searching for a service or product online, generally don’t go beyond the first three pages in a search engine, and most probably they get what they want on these pages only. So, every business’ ultimate goal is to get top ranks on search engines. Then how do you ensure your website to be on top positions?
As more and more people started relying on online searches for products, services, and information, search engines have become more important than ever before. Optimization has become the top most priority of every business’ success. With greater importance being placed on these search platforms, you need to ensure that your website is able to maintain key positions in SERP; which requires it SEO techniques.
Importance of SEO in digital marketing
SEO is really an integral part of digital marketing. It is practically not possible to increase your website’s insights just on the basis of your content and services, no matter how good they actually are! Coming on the same thought, if we go for advertising our content using various tactics, they cost too much high and also do not give long term audience interactions. So, on a concluding state; inorganic approach costs high and gives minimum awards. Whereas, on the other hand, when we look at the organic approach, we have the best results with the least cost and in some case zero cost. It increases website visibility, user traffic, conversion rate, and ROI. A good ranking site is more exposed to users as compared to other it is based on logic by Google which uses the rank of the website.
Whether you have invested in SEO early or you are still planning to invest in SEO, it’s never too late. It can still be a major driver of traffic to your website in the upcoming year ahead. SEO is always worth an investment and you are building an asset for your company by investing in it. What are you waiting for? The more you delay, the longer it will take to drive good traffic to your website organically.
SEO is like a magic that in evidently and with constant efforts and with constant efforts and gradual hike, tends to increase interaction and brings traffic on our website. Now what this magic exactly is, and how does it even matter? Everything starts with a search on search engines. Search terms are what your potential customers actually think and want. About 67% of the results that are on the first page get all the clicks and the limelight. This gives you an idea of why search engine optimization is so important. If your blog post, article, or product is on any other page of the Google search results than the first, then it’s the equivalent of it not ranking at all.
SEO is not a process, but all that we can say is that there are some crucial factors that exactly define what SEO actually is. These factors combined together form the required SEO strategy. These factors are as follows:
- Content – Straightforward and relevant
- Strategy – Customer-oriented
- Links building – For a better consumer base
- Social network – Enhanced connections
- Website optimization – Mobile oriented
- Web design – Easy to understand and interactive
- Traffic – Efforts to increase frequent visits and more time spent on your website
- Sitemap Optimization – Properly structured and call to action content
- Software development – Flexible
- Feedback – Ensure customer feedback section on your website
- Keyword research- An appropriate long term keywords arranged in inter related ideal groups are an essence for a better rank on search engines. The most crucial factor which requires proper research is keywords.
- Ranking – Always plan according to the first ranks in order to be SEO oriented.
These factors constitute how your SEO plan should cumbersomely and collectively look like. If you know what you are doing to give justice to these factors, you are perfectly on the right track of SEO. There is so much that you can do as a business to help improve your own SEO given a bit of time and structure. I hope this article was helpful and all your doubts related to SEO have been cleared. If not, we are always here to help you with SEO things.